Principles of Marketing

Description

Building on the success of the first European Edition, the authors and the publishers are to be congratulated on taking the opportunity to both update material and enhance the accessibilty of the text. The new chapter on direct and online marketing is particularly welcome.

Information

- Title: Principles of Marketing
- Language: English
- Author: Philip Kotler et al.
- Publisher: Prentice Hall Europe
- ISBN: 0132622548
- Paperback: 1036 pages
- File: PDF
- Size: 41.4 MB (43.424.214 bytes)
- Size in Rapidshare: 41.5 MB

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